Can Apple beat the too-expensive rap?

(CNET) — SAN FRANCISCO –The big knock on Apple — whether or not it’s always been accurate — is that its products are more expensive than most of its competitors.

Apple addresses its high-price reputation by dropping the costs of iPhones and Mac laptops.

But in the keynote speech Monday that opened Apple’s Worldwide Developers Conference, it became clear the company is tackling the price question head on.

The best example of this new attitude is the decision to keep the 8GB iPhone 3G, but sell it at $99. That was the most aggressive price move it made Monday.